In this digital world, where technology evolves rapidly and creates an impact on the shopping behaviour of the consumers, but businesses are facing difficulties in evolving at the same rate as their customers. To cope up with this situation all the businesses have to understand the 8 changing trends of digital marketing in 2021 that can not be ignored.
There was a time when artificial intelligence, voice search and data-driven marketing were imaginary concepts. But all these are innovative and top digital marketing trends that are required to learn or avail benefits of it by most business owners.
And why would they not? After all, if your business has any intention to remain ahead of the competition on the online landscape, you must adapt to these rapidly evolving changing trends of digital marketing.
Brain Solis, a well known digital marketing specialist says:
“Each business is a victim of Digital Darwinism, the evolution of consumer behaviour when society and technology evolve faster than the ability to exploit it. Digital Darwinism does not discriminate. Every business is threatened.”
We live in a scenario where technology marketing moves fast and customers behaviour is hard to predict. So It is crucial to update yourself with the latest digital marketing tools and trends to predict the future of digital marketing.
Read these 8 digital marketing trends for the year 2021 that will help you to boost your business online and will keep you one step ahead of your competitors.
1. Artificial Intelligence
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PWC reports say, “Artificial Intelligence is the biggest commercial opportunity for businesses, companies and organisations. The global GDP will be increased up to 14% from now to 2030, which will be equivalent to the $15.7 trillion of the world economy”
You haven’t just realized it, 2020 might be the year that many individuals awaken to the strength of artificial intelligence (AI). It’s certain to be at the core of worldwide business and industry later on – and it’s as of now taking over numerous straightforward positions.
For instance, Microsoft and Uber use Knightscope K5 robots to “patrol parking parts and huge outside regions to anticipate and forestall wrongdoing. The robots can peruse license plates, report suspicious movement, and gather information to answer to their owners.” You can lease these R2-D2-like robots by just paying $7 for 60 minutes, which is less expensive than a human security guard’s pay
AI has the ability to analyze customer behaviour and search patterns. It can collect data from social media platforms, websites and blogs to understand how customers find their business or its products and services. one of the best examples of AI with the integration of chatbots like Facebook messenger bot, which can be used for handling payments with automation, interacting with the users by asking or providing a solution to their queries.
The common use of AI in digital marketing are:
- Basic communication
- Product recommendations
- Content creation
- Email personalization
- E-commerce transactions
2. Chatbots Digital marketing Trends
Using chatbots in digital marketing can highly cut back operational costs. These are simply adopted by the companies in the specific department. The use of chatbots in digital marketing can save up to 30% of the operational cost. It can be integrated with websites, applications and social media pages.
Since this technology can cut back the cost, more and more businesses are adopting it and willing to spend on it. Today 1.4 billion users are using chatbots, which are more than the numbers of users talking to human customers services representatives. So it is expected that around $5 billion will be invested in these chatbots by the end of the year 2021.
The main advantage of using chatbots are:
- 24*7 services
- Instant response to the queries
- User can get the answers to the simple and common questions
3. Video Marketing trends
Studies have shown the following figures:
- Video boosts open rates 19%
- Video increase the click-through rates 65%
- 80% of the business use video content in their regular marketing methods and get incredible results
Thus, in the event that you’ve been restricting your content to social media pages and website landing pages, this may be a decent and ideal opportunity to perceive how video can help your digital marketing channels. Consider putting resources into a start to finish an enterprise video platform that permits you to make a hearty and adaptable video marketing methodology.
Perhaps the best thing about video marketing is that it makes it simple to reformat your content. Imagine that you’ve recorded a video for your YouTube channel. Rather than simply distributing it on YouTube, you could likewise:
- Get it translated so you have a book rendition of the video
- Distribute the transcription on your blog under an embedded YouTube video for better rankings
- Transfer the raw video with the transcription as subtitles to Facebook
- Transform the transcription into an independent blog article with a short revamp and expansion of applicable details and pictures
- Tear the sound alone and use it as a podcast episode
- Use video thumbnails in your email marketing efforts and “video” in headlines to expand open rates by 19%
<iframe width=”727″ height=”409″ src=”https://www.youtube.com/embed/3mMjthcKUiI” frameborder=”0″ allow=”accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture” allowfullscreen></iframe>
Here are some other video marketing patterns that are acquiring and more foothold:
Live video: It is especially mainstream with an enormous number of businesses who use it for interviews, item demos and in the background looks at the brand, like life in the workplace, how items are made, company events, and so forth
1:1 video: It is when businesses or advertisers make customized video messages as opposed to settle on phone decisions or send emails. With the diminishing expense of film equipment and progressively top-notch smartphone cameras, this is simpler than at any other time.
Video SEO: YouTube and different videos are shown in the SERPs, so video optimization is getting significantly more significant – like utilizing text overlays and shut inscriptions, notwithstanding your description, title and record names.
4. Visual Search
Visual search can take the user experience to an absolutely new level: People can transfer a picture to direct a search and get more specific results.
A. Pinterest Lens
As anyone might expect, Pinterest has gotten on board with the visual search temporary fad. They came out with Lens, a visual search instrument that permits users to snap a picture of a thing to discover where to get it on the web, search for comparable products or view pinboards of related things.
Image source: newsroom.pinterest.com
As Marketing Land puts it, it transforms your telephone’s camera into a search bar:
Since the dispatch of the beta form, Pinterest’s Lens presently perceives 2.5 billion home and design protests that have enlivened more than 600 million searches on Pinterest’s portable apps and browser extensions and have seen a 140% uptick from the dispatch day.
Pinterest has kept on refreshing its usefulness:
- They presented Pincodes, a QR code-type technology that empowers you to discover motivation while you’re out shopping or flipping through your #1 magazines.
- They dispatched Lens Your Look to remove the mystery from outfit arranging.
- They joined forces with brands like Samsung to carry visual search to its most recent cell phones and Target to permit clients to search their index utilizing related products they find in reality.
- They’ve completely automated Shop the Look, a component that assists users with purchasing products from organizations that work with Pinterest, so you can, for instance, purchase a pair of jeans you find in a picture.
- They dispatched a lot of new devices to help traders sell their products, including Catalogs, which allows anybody to transfer and change over their whole product index into shoppable Pins.
Ensure you are optimizing for visual search, in light of the fact that (as anyone might expect) the top search classes for Lens are:
B. Google Lens
Furthermore, Pinterest isn’t just one with a visual search. Google Lens is a visual search motor by Google, which perceives items and milestones through a camera app.
Image source: Medium.com
Snap a picture feature allows to perform the following tasks:
Cloths & home merchandise: Find comparative products and where to get them.
Standardized tags: Use a scanner tag to discover information about a product, similar to where to get it.
Business card: Store the mobile and telephone number on your contact list.
Book: Get a rundown and understand surveys.
Occasion flyer or announcement: Add the occasion to your schedule.
Milestone or building: See authentic realities, long stretches of activity, and then some.
Painting showcased in an exhibition hall: Read about the craftsman and find out additional.
Plants: Learn about species and breeds.
CamFind is another visual search portable app that empowers you to search for anything from your telephone essentially by snapping a picture.
Rather than composing inquiries into a search motor, you can straightforwardly search by means of pictures to discover comparative pictures, value examinations, neighbourhood shopping results, and so forth You can likewise snap a photo of a movie poster and CamFind will show you movie information, trailers, showtimes and neighbourhood theatres.
5. Influencer Marketing
The trend of influencer marketing in digital marketing is the next big thing. It focuses on marketing activities through an individual that influences his/her followers to use the product and services. This methods influence potential buyers rather than targeting the entire market
According to the research conducted by LaunchMetrics
- 84% of brands find resort to influencer engagement
- 69% of those stated that they have found that their influencer engagement strategy was effective and gave a better result
According to the Influencer 2.0 research
- Early maturity on influencer marketing.
- 71% of Marketers stated that Influencer marketing one of the effective strategies for better result
- 24% of marketers always keep their influencing marketing campaign on
- 59% of marketers are planning to extend their budget on influencing marketing in the next 12 months
- Only 21% of marketers plan to reduce their budget or keep it the same.
4 Positive Benefits on Your Sales
1. Better Trust and Credibility:
- By banding together with somebody outside of your business that is trusted by the objective market, certainty and credibility factors are generally higher.
- People at this point don’t trust advertisements, however, they do trust people.
- At any rate, 309 million people are utilizing advertisement blockers on their gadgets
2. More extensive Content and Greater Reach:
A new interpretation of substance by influencers can attract attention from more people.
3. More sales leads:
At the point when people trust the influencer, the chances of them reacting emphatically towards their brand are more prominent.
return on initial capital investment, for each dollar spent, there is an average return of $6.50 in extra acquired media on top of the $1 investment.
51% of advertisers accept that influencer promoting attracts greater customers to their business.
4. Demand Generation:
The influencer stokes the interest and enthusiasm of a possibility, preparing him before connecting with your business.
6. Long-Form Content
In 2021, more limited posts won’t go anyplace – with Google or your audience. Ordinarily, posts that are at least 3,000 words long attract the most traffic, as they offer perusers a top to bottom exploration of points. Long-form content permits content creators to establish themselves as a specialist regarding a matter and gives them more extension for targeting keywords.
An investigation from Search Engine Journal indicates that long-form content gets 77% more backlinks than short articles, which is basic for driving natural traffic:
As per Small Biz Trends, 56% of bloggers generate a superior ROI on their content when they go through more than six hours creating a single blog post. That may appear to be unnecessary, yet when it attracts more traffic, increments on-page time, and lifts your natural search rankings, it’s great business speculation.
These epic posts are sometimes called 10X content or pillar content, which is essentially content that gives a total response to any question a client might be searching for on a given theme. It’s particularly intended to offer some benefit for the peruser, and furthermore to rank profoundly in the search engines.
The advantages of long-form or pillar content are:
- The longer time spent on your site’s pages. The more content accessible for clients to consume, the additional time they’ll spend doing as such.
- A lessening in bounce rate. If the users find all the related information on your post, they will not go back to the search engine for finding the other information.
- Backlinks and a ton of social media shares. Pillar pages get shared broadly and frequently, particularly among influencers in a given space.
- Get all the traffic on your blog or post for life long. Pillar content is evergreen content, so it’s worth doesn’t reduce after some time.
- A high Google ranking. The high word tally, shares and backlinks will all contribute to improved visibility on SERPs.
7. Semantic Keyword Research
While writing a post, you always need to keep in mind that you have to write for the people or the readers not for Google or search engines
Posting a 5000-word article every day is good but it will not show the desired results if the content is not written keeping in mind the users intent.
User intent is basically the search intent or keyword intent. It shows the main goal of the users, who are searching for a query. This search may include any product or any local store location.
While writing, always think about how Google analyzes your content. The search crawlers do not only evaluate the keywords in the search box, they also evaluate how you fulfil the query and search intent.
You must use related concepts in your write-ups such as:
“Pets” not just cats/dogs, “business” not just “company”, “Lost” not just “missing”
Try to include all the possible search terms by which the user could find about your specific post.
According to the annual content marketing institute report, 90% of successful marketers always put their audience needs ahead of the promotion targets. The marketers who are using these trends will remain ahead in this digital world
8. Social Media Marketing
A famous social media strategist and consultant Neal Schaffer says
“If your business wants to survive in organic social media in 2021, I believe that this sort of humanization of your brand will be necessary.”
These trends can be easily observed from the incident when Instagram has removed likes from the platform.
Here are some latest social media trends that will help you to understand that humanization of your brand is crucial in this online marketing world.
Instagram like: Instagram has removed likes in the response to growing awareness of the adverse effect on users mental health for making the platform better for the humanization of the brands
Facebook watch: It is an on-demand video service provided by Facebook for its users. This trend comes into action by analysing the trend of video streaming.
Cross-platform messaging: Facebook has integrated the messaging functionality of messenger, Instagram and WhatsApp
IGTV: Though this feature is not new, it is a great example of the growing trend of video streaming.
Reels: This the time, when users seek the information quickly. They don’t want to watch long videos. This trend actually observed by TIKTOK but after it got a ban, Instagram encash this opportunity by observing the growing popularity of short videos
Twitter’s mDAU: It is a daily and monthly active user metric known as “monetizable daily active users” This is the initiative by Twitter to clean up its platform from bots.
Narrowcast tweets: This option limits the audience and usage of your tweets. It also includes the removal of the facility of a retweet from your chosen tweets and limits your tweet to reach the chosen hashtag discussions.
Tweeter streaming: It allows you to stream public tweet in real-time and enables you to display them and analyze the basic metrics about the tweets
LinkedIn Videos: As mentioned above many times that the videos are a feature of digital marketing. Seeking this trend, LinkedIn has introduced video sharing features on the platforms. LinkedIn seems to improve video discovery tools and emphasise more on uploading more video content.
A famous quote says:
“Change is the law of life. And those who look only to the past or present are certain to miss the future.”
So these are the 8 hottest digital marketing trends that can not be ignored in 2021. Hope I have conveyed the messages successfully that changing trends is the never-ending part of digital marketing. And those who are working in this digital marketing (bloggers, business owners, and freelancers) need to keep updating themselves with the latest digital marketing trends to gain an edge over their competitors. For more updates and stay tuned with us or join the best digital marketing course in Laxmi Nagar Delhi