How to learn digital marketing course at home?

How to learn digital marketing course at home?

In this blog, we will be experiencing how you can learn digital marketing at home.

But let me tell you that you will be able to learn this skill easily but when it comes to practice then you won’t be able to make this happen, you do have to come out for the practice. Because of expertise in digital marketing, you have to indulge yourself with lots of projects. If you learn it with AIDM the best digital marketing institute in Delhi then you will be given live projects to work on. You will be given opportunities to work with AIDM on freelance projects.

Let’s Start…

There are a plethora of ways to learn Digital Marketing at home. Before we Plunge into it we should at least know about what exactly is digital marketing?

Define Digital Marketing

Digital Marketing refers to marketing through digital technologies and platforms to drive potential leads and customers for your business.

In other words, Digital Marketing is a process where we launched our business or a product worldwide. We spread our value into all social networking sites and this is also known as Digital Marketing. Here you can take online classes by an expert teacher who taught Digital Marketing in a professional manner.

Advantages of learning Digital Marketing

A wide range of career options: Digital Marketing skills cannot restrict you from doing one specific job. Even leading companies like Facebook, Google, Twitter, and Microsoft have a wide range of job profiles for professional digital marketers.

Good salary: This is the most fascinating thing for all professional digital marketers, It is an undoubted fact that there is a high salary package in this segment. The average salary of a digital marketer can start from 35k to 1.2L monthly. Or you can become a consultant to charge up high.

Flexibility:– The timings of Digital Marketing jobs are flexible. You can start work according to your comfort, or even you can start your work in the forest, what you do is just an internet connection and laptop. So that is why this is the only career option that gives you this much flexibility.

Get paid more than your colleagues:- We have already studied how digital marketing is in boom and can leverage your career and business if you have this skill then you can be a king amongst your friends. If you are passionate about marketing then this is certain that your future is bright, doesn’t matter where you lie now.  In digital marketing, any individual with the right skill set can negotiate his/her salary accordingly.

Be your own boss:- If you have this skill then you can easily open your agency or anything you want because for growing any business your marketing part should be strong. So in this way you can be your own boss. There are so many marketers out there, who have opened their own agencies after learning the skills, not even opened they are running it successfully. 

If you want to learn digital marketing and want to give flexibility in your current job, or want to learn how to build a brand then you should enroll now in this course from AIDM (Asian Institute Of Digital Marketing). We are the best digital marketing institute in Delhi, to teach digital marketing both online and offline. We would just say if you want to learn Digital Marketing at home then you can take our help for becoming a pro Digital Marketer.

Before learning digital marketing you should know that there are three phases of digital marketing.

  • Acquisition
  • Retention
  • Conversion

We call them marketing funnels, Marketing funnel refers to the journey of the customers from the awareness stage to the purchase stage.

Let’s brief these stated parts of funnels.

Acquisition: It means to bring the target audience to your website.

Within acquisition, you have

  1. Search Engine Optimization
  2. Search Engine Marketing
  3. Advertising
  4. Social Media
  5. Viral marketing
  6. Influencer marketing
  7. Publicity
  8. Other platforms

Retention: It refers to the second stage of the funnel, which engages your potential customers.

In Retention, you have

  1. Email Marketing
  2. Social Media Marketing
  3. Retargeting
  4. Community building

Conversion:- It refers to the last stage of the funnel, it compels users to buy your product and services.

In conversions, you have

  1. Landing page design
  2. Copywriting
  3. Sales
  4. Email marketing
  5. Retargeting

Now, start learning digital marketing at home! How?

To become a successful digital marketer, you have to develop the following skills which we have
mentioned below.

  1. Acquisition
  2. Retention
  3. Conversion


Let us explain all the modules one by one in order to become experts in this.

SEO:-  Search Engine Optimization is a process of getting your website on top of Google’s page.

SEO has divided into two process

On-page SEO or Off-page SEO

On-page means to optimize your website content, Image, tags, headings, generating sitemap, robots.txt and lot more. In simple terms, when you perform any activity within your website, then it is called on-page SEO. Or when you perform any activity outside your website then it is called off-page SEO.

Advanced SEO Course Modules:


There are three types of SEO

  1. White Hat Seo
  2. Gray Hat Seo
  3. Black Hat Seo

To learn about SEO built-in Classloaders search on google SEO Course in Delhi

For a deep understanding of search engine optimization, you can approach us for the advanced part, because SEO is all about how much practice you make on live projects. AIDM is the best digital marketing institute in Delhi for advanced SEO training. We are a renowned and eminent brand in terms of digital marketing courses in Laxmi Nagar.

Search engine marketing

It refers to a digital marketing module that comprises the paid traffic to your website. The best part of using search engine marketing is that you receive instant traffic to your site in comparison to Search engine marketing.

Seo takes time to be in the result, that is the natural and organic way to receive traffic.

Below Course Modules:


Social media marketing

Social Media Marketing Course Modules:


Social media marketing is the marketing platform that helps to engage your potential customers and to connect it with your brand. The ultimate goal of social media is to drive potential customers to your business. You can even run ads on all social media platforms for high reach. Especially on Facebook, there are many marketers are investing lakhs and crore rupees daily for potential leads. You can also use Instagram and LinkedIn for potential leads. 

These are five core pillars of effective social media marketing strategy:-

  1. Strategy
  2. Planning
  3. Engagement
  4. Analytics advertising
  5. Advertising

After learning these five core pillars of social media marketing you can become a pro in it.

Even if you are still facing issues in it then you can ask your problem to us, because we are the leading brand in terms of the best social media agency in Delhi.

Viral Marketing

Every day we hear about viral video in WhatsApp status or youtube, how did it get viral? Is it luck or what?

Absolutely not, this is not luck there is a mastermind behind it, nothing happens automatically in the digital world.

Viral content requires too much creativity and preparation, it doesn’t happen overnight.

For viral marketing, you have to update your knowledge with the latest updates and news.

Influencer marketing

Influencer marketing is a type of marketing that uses influencers to market your product and services. Rather than market it directly to the potential customers.

Generally, it costs us huge, because it requires a complete hand of the influencer.

A real example of influencer marketing:-

A Digital Marketing Guide For Pro To Open Digital Marketing Company In Delhi

You must’ve watched those YouTubers who promote a specific product to their viewers

Like Ashish Chanchlani, Amit Bhadana and BB ki vines.

What Is Email Marketing?

This kind of marketing is normally used for building relationships with customers or for retention.

Email marketing allows you to target a specific segment of users, in this, you can send them special birthday deals for your product and services.

The two biggest advantages of email marketing are its less price and easy to use.  

The huge advantage of email is that prospects and customers would like to use email rather than social media, there is a mindset in all human beings that they all check emails for the important updates.

What is copywriting?

Copywriting is an art of re-arranging the word for better and effective conversions. It is a text form of the sales-man pitch in digital form.

Let me break down its explanation further for clear understanding, via giving an example.

Kavita is a salesperson. Her work is to write 20 emails per day and send them to important customers.

She writes an email to 20 customers but no one responds to the mail. Why did no one respond to the mail? let’s see

Dear Mr Tendon, Our company really wants money from you, so plz buy our services.   Our product quality is good. You should use our product and services, our team is dedicated and strong towards our customers. We are waiting for your positive response.   Regards Nexcuit Web Solution

This email copywriting is not effective for any sales.

Now Check This.

Dear Tendon,   We have figured out your problem related to organic traffic.   I attached your problem and its solution with a report, it will show you the exact solution to it. Let’s arrange a meeting to talk more about your issues. Then we will show you the solution. Email us back for a positive response.   Regards Nexcuit Web Solution

Now, it’s more alluring to clients and customers.

What is Pay Per Click (PPC) Advertising?


Retargeting, it is also known as remarketing, it is a form of online advertising to show your brand name to those who bounced back from your website. Only 2% of traffic converts for the first time. That is why retargeting has come for bringing those bounced traffic to your website.

How does remarketing work?

Retargeting is a cookie-based code that uses javascript code without knowingly follow your audience for showing ads on different platforms where you visit.

That is how Google and other search engines use remarketing.

How to rank on google fast rank and effectively?

Retargeting is so effective since it focuses only on those customers or users who are already interested in your product and services. 

That’s why most marketers use remarketing ads for higher ROI than other digital platforms and technologies.

Landing page design

In digital marketing, a landing page is a most crucial web page for marketing purposes, it is a page where a visitor lands after they click on the link, it may click from SERP or from referral sharing. Landing pages are created only with a single focus or goal, and that is call to action.

If the purpose of your landing page is unclear or vague then there is a high probability that the user will bounce back.

So these are the modules and concepts you need to work on to become a pro digital marketer.

Search for a Digital marketing company in Delhi and SEO company in Laxmi Nagar grow your business and get more quality leads

Now, you have the complete idea about the fundamentals of digital marketing and now you are only one step ahead, that is practice.

In digital marketing, there is one thing you need to do and that is practice because skill can only be achieved when you do enough practice. And practice is nothing but a repetition of the same thing.

AIDM (Asian Institute of Digital Marketing) is the only institute that gives you the best digital marketing training in Delhi and empowers you to be best in it. We also provide freelancing projects in order to sharpen your skills in it. That is why our institute is known as the best digital marketing institute in Delhi.

We hope that you all have learned something powerful which can be helpful for your digital journey.

Thank you

Regards AIDM

Contact: +91-920-590-3598

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