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Quick insight of AIDM (Asian Institute of Digital Marketing)

One of the renowned and well established Digital Marketing Training Institute in Delhi is AIDM (Asian Institute of Digital Marketing). We are a team of professionals who are expert in their respective niche and focused to deliver latest and quality knowledge to the candidates. Our curriculum goes forward from very basic level of digital marketing concept to the advanced level.  If you are in search of the Best digital marketing training in Delhi, then you can stop your search here and can learn about all the topics comes under the digital marketing.

Digital Marketing Course in Laxmi Nagar can be availed easily, apart from its easy access; a high tech laboratory and infrastructure provide an edge to it because a practical exposure along with an excellent theory session makes the clear understanding of all the things in a better way. In addition, our classrooms are assembled with projectors and other electronic devices which is helpful to visualize the thing accurately.

Who can join the Digital Marketing Training in Delhi

Our Digital Marketing course content is designed in a systematic way by the experts of Digital Marketing industry, so that it can provide benefits to the students who want to make their career in this field, the working professionals who are willing to enhance their career and the individuals who want to increase the online visibility of their business or website.

We provide free demo classes to the candidates so that they can comfortably take the decision of joining us, also our batches timing are very flexible, it would be very easy for working professional to get certified by attending the classes on weekends.

 Why we became the Best Digital Marketing Institute in Delhi

As we became the Best Digital Marketing Training Institute in Delhi which is a result of our hardworking faculties, management team and entire staff, so we understand the scenario and take the full responsibility that our candidate get placed in a well reputed organization and proudly says that we provide 100% job placement by nurturing the students and enable them to grab a job with an handsome package.

In this effective Digital Marketing Training in Delhi the candidate goes through with various subject like basic understanding of digital marketing and why it become important now days, use of social media plate form to grow your business, SEO (Search Engine Optimization), PPC campaign, handling of word press website, and ability to earn online using internet. You can go through our detailed module structure in the training module section.

Reasons to choose us:
  • We provide the facility If any class is missed by the candidates, he/she can retake the class.
  • Our training programs are designed in such a way that is based on real-time projects, which makes it best Digital Marketing training in Delhi.
  • We keep in mind the current industry standards and then prepare the curriculum of Digital Marketing training in Delhi.
  • Our classes are scheduled on weekdays as well as on weekends which make this training most suitable for the working candidates.
  • Our trainers have experience of 6 to 8 years of the respective subject
  • Digital Marketing training in Delhi will be provided by certified trainers professionals
  • Our labs and classroom are fully equipped with the latest and updated software & hardware system.
  • High-speed internet, projector, and all the required amenities are provided at our Digital Marketing training center in Delhi
  • We provide free of cost personality development classes which include spoken English, mock interviews, group discussions, and presentable skills.
  • We provide globally recognized certification after completion of the program at our best Digital Marketing training in Delhi.
Benefits to join the program of best Digital Marketing training Institute in Delhi
  1. Accredited curriculum
  2. Learn from the expert
  3. Professional certificate
  4. Guaranteed career growth
  5. 100% job placement
  6. Earn many valuable certificates
  7. Live project-based training
  8. Job oriented curriculum
  9. Post-training job Placement and support
  10. Freelancing projects

By joining AIDM’s Digital Marketing training Institute in Delhi, give your career an edge, by getting recognized certificates and get placed in reputed MNCs.

Module 1: Website Planning & Designing

  • What is WordPress
  • WordPress.com vs. WordPress.org
  • WordPress Login
  • WordPress Dashboard
  • WordPress Admin Bar
  • WordPress Settings
  • WordPress Posts vs Pages
  • Creating WordPress post
  • Adding link in WordPress
  • Adding Images to post and Pages
  • Formatting WordPress posts
  • Scheduling WordPress posts
  • WordPress Categories & Tags
  • Creating a WordPress Page
  • Applying a WordPress Page Template
  • What are WordPress Plugins
  • Installing WordPress Plugins
  • What is WordPress Theme
  • How to install a WordPress Theme
  • Using WordPress Widgets
  • Creating a Custom Menu in WordPress
  • Managing Comments in WordPress
  • Creating Users in WordPress
  • Search Engine Optimization & WordPress
  • WordPress Security

Module 2: Search Engine Optimization
SEARCH FRIENDLY WEBSITES

  • Importance of Search Friendly Website
  • Website Optimization for Search
  • Website Planning with Content
  • Planning of effective website Design

SEARCH ENGINE OPTIMIZATION

  • Introduction to Search Engine and how it operates
  • Introduction to SEO
  • Introduction to SERP
  • SEO Audit
  • SEO Auditing tool
  • Keyword in SEO
  • Keywords Analysis
  • Keyword Analysis Tools
  • On page Optimization
  • Title Tag Optimization
  • Content Optimization
  • Alt Tags
  • URL Structure
  • Canonicalization of URL
  • Meta Tags Creation
  • Sitemap Creation
  • Robots.txt file creation
  • Internal Linking and Anchor text
  • Broken Links and its rectification
  • Broken Links and its rectification
  • Webmaster tool creation and its use
  • Google Analytics code generation and its placemen
  • Off Page Optimization
  • Back Links generation
  • What is Link Building
  • Types of Link Building
  • Social Book Marking
  • Social Sharing
  • Content Sharing Strategy
  • Google Map Optimization
  • Classified Ads
  • Online Reputation Management (ORM)
  • Understanding of ORM
  • What is ORM
  • Importance of ORM
  • Activities of ORM
  • Steps to recover from negative reputation
  • SEO Proposal Creation
  • SEO Report Creation
  • Geo Tag Implementation
  • Latest SEO Updates
  • CASE STUDY

Module 3: Search Engine Marketing
GOOGLE ADWORDS OVERVIEW

  • Understanding Inorganic search Result
  • Introduction to Google Adwords
  • Signing up for Google Adwords Account
  • Adwords Account Structure
  • Campaigns, Adgroups, Ads, Keywords
  • Classifications of Ads Adwords Algorithm
  • Impressions
  • Click through Rate (CTR)
  • What is Quality Score
  • What is ad Rank
  • What is Bid

HOW TO CREATE SEARCH CAMPAIGN

  • Types of Search Campaign — Standard
  • Shopping Ads
  • Google Merchant Center
  • Creating Campaign
  • Campaign Level Settings and Adjustments
  • Location Targeting
  • Cost Per Click Bidding Strategy
  • Manual bidding
  • Automatic Bidding
  • Advanced Bid Strategies
  • Enhanced CPC
  • Cost Per Acquisition Bidding
  • What is Ad extensions
  • Understanding Ad extensions
  • Types of Ad extensions
  • Ad Groups
  • Ad Groups ideas
  • Keywords Match type in Adwords
  • Searching Keywords
  • Adding Keywords
  • Understanding Keywords Match Types
  • Negative Keyword

AD WRITING TECHNIQUES

  • Call to Actions
  • Ad title
  • Ad Description
  • Display URL
  • Destination URL
  • Conversion Tracking Code
  • What is Conversion Tracking Code
  • Importance of Conversion Tracking Code
  • How to generate Conversion Tracking Code
  • How to upload conversion tracking code
  • Checking the reports of Conversion Tracking Display Campaign
  • What is Display Campaign
  • Types of Display Campaign
  • Creating Display Campaign
  • Understanding Cost Per Thousand Impressions bid (CPM)
  • Ad Delivery
  • Ad Scheduling
  • Display Ads Targeting
  • Banner Ads Creation
  • Remarketing
  • What is Remarketing
  • Setting up Remarketing Campaign
  • Creating Remarketing Lists
  • Custom Audience
  • Ad Customizer
  • Business Data
  • Extension Setup
  • Google My Business location integration
  • Google Merchant Center Setup

ADVANCED ADVERTISEMENT

  • Hierarchy of Google Adwords
  • Process of Google Adwords
  • Type of Campaigns
  • Creation of Campaigns
  • Understanding Bidding Strategy
  • Targeting Methodology
  • Ad delivery
  • Ad scheduling
  • Frequency Capping
  • Display Ad Targeting
  • Banner Creation
  • Advance Ad Targeting
  • Budgeting And Analysis
  • How to implement re-marketing list for search ads
  • How to use dynamic keywords in a campaign
  • Adwords Glossaries
  • Bing Ads Integration with Adwords
  • AdWords scripting
  • Automation in AdWords

Module 4: Web Analytics

  • What is Web Analysis
  • Introduction to web Analytics
  • Introduction to Google Analytics
  • Importance of Google Analytics
  • Important Metrics of Google Analytics
  • Features of Google Analytics
  • Cookie Tracking
  • How to set up Google Analytics
  • How to add the code
  • Understanding Goals
  • How to set up Goals
  • Types of Goals
  • How to set up Funnel
  • Importance of Funnel
  • Integration of Webmaster Tools and Google Analytics
  • How to Create Filters
  • UTM parameter or URL Builder
  • Google Tag Manager
  • Data Studio
  • Google Optimize
  • Google Survey
  • Tag Assistance
  • Google Optimize
  • Google Survey
  • Tag Assistance
  • Attribution
  • Segmentation and Filtration
  • Dynamic Remarketing Implementation
  • Analytics Report Creation

Module 5: Social Media Marketing

  • What is Social Media
  • How it is different from other channels
  • Popular Social Media Platforms
  • Social Media in India
  • Facebook Marketing
  • Twitter Marketing
  • LinkedIn Marketing
  • Video Marketing
  • Pinterest Marketing
  • Google Plus marketing
  • Linkedin PPC
  • Instagram Marketing
  • SMO Report Creation
  • SMO Budget Report Creation
  • Estimation Report Creation

Module 6: Content Marketing

  • Introduction to Content Marketing
  • Definition of Content Marketing
  • Goals of Content Marketing
  • Content Marketing Strategy
  • Needs of Content Marketing
  • Content Marketing Management
  • Social Content Marketing
  • Blogging Guide
  • What is Blog
  • Business Blogging
  • Business Blogging Success
  • Needs of Business Blogging
  • Lead Generation

Module 7: Email Marketing

  • Introduction
  • Email Marketing Overview
  • Email Marketing Software
  • Facts of Email Marketing
  • Goals of Email Marketing
  • Deliverability of Email
  • Email Content
  • Email Designing
  • Lead Sourcing
  • Email ID Creation
  • Domain Verification
  • Mail Design
  • Type of mail campaign
  • Set-up Automation Campaign
  • Blog post newsletter mail creation
  • Mailchimp Dashboard
  • Aweber Dashboard
  • Mailerlite Dashboard
  • Live Campaign

Module 8: Inbound Marketing

  • Introduction to Inbound Marketing
  • Inbound Marketing Actions
  • Needs of Inbound Marketing
  • Types of Inbound Marketing
  • Initiating Inbound Marketing
  • What is Marketing Automation
  • Features of Marketing Automation
  • Lead Nurturing
  • Conversion Rate Optimization

Module 9: Outbound Marketing

  • TV/Radio Advertisements
  • Telemarketing/Calling
  • Email Marketing
  • Trade Shows
  • Newspaper Advertising
  • Press releases/News
  • Direct mail (Brochures, Postcards, Catalogues)
  • Branded Marketing (Newsletters, Key Chains, Pens, Even Flash Drives)
  • WhatsApp Marketing

Module 10: Make Money Online
BLOGGING

  • Domain & Hosting
  • Connection between Domain & Hosting
  • Topic Research
  • Creation of New Blog
  • Monetization Options

YOUTUBE

  • Video Optimization

FREELANCING GIGS

  • Uses of Freelancing Tools
  • Freelancer
  • Fiverr
  • Upwork
  • How to Create, Bid & Manage Account

AFFILIATE MARKETING

  • Affiliate Marketing Work
  • How to find Affiliate Niche
  • Different way to do affiliate Marketing
  • Top Affiliate Marketing Networks
  • Methods to generate and convert Lead

Module 11: e-Commerce Marketing

  • Understanding e-commerce
  • Various e-commerce portals
  • Advantages of e-commerce
  • E-commerce Legalities
  • E-commerce marketing
  • Product keyword research
  • Competitive analysis
  • Inventory management
  • Supply chain management
  • Packaging & shipping
  • Selling on online platforms
  • Uploading products to online marketplace
  • Business process
  • Setting up payment gateway
  • Remittance cycle & return policy
  • Creating an E-commerce website
  • Barriers to e-commerce

Module 12: Live Projects based on Digital Marketing

+ Advanced Digital Marketing
Advanced Digital Marketing Training Course
digital-marketing-internship-in-delhi

Quick insight of AIDM (Asian Institute of Digital Marketing)

One of the renowned and well established Digital Marketing Training Institute in Delhi is AIDM (Asian Institute of Digital Marketing). We are a team of professionals who are expert in their respective niche and focused to deliver latest and quality knowledge to the candidates. Our curriculum goes forward from very basic level of digital marketing concept to the advanced level.  If you are in search of the Best digital marketing training in Delhi, then you can stop your search here and can learn about all the topics comes under the digital marketing.

Digital Marketing Course in Laxmi Nagar can be availed easily, apart from its easy access; a high tech laboratory and infrastructure provide an edge to it because a practical exposure along with an excellent theory session makes the clear understanding of all the things in a better way. In addition, our classrooms are assembled with projectors and other electronic devices which is helpful to visualize the thing accurately.

Who can join the Digital Marketing Training in Delhi

Our Digital Marketing course content is designed in a systematic way by the experts of Digital Marketing industry, so that it can provide benefits to the students who want to make their career in this field, the working professionals who are willing to enhance their career and the individuals who want to increase the online visibility of their business or website.

We provide free demo classes to the candidates so that they can comfortably take the decision of joining us, also our batches timing are very flexible, it would be very easy for working professional to get certified by attending the classes on weekends.

 Why we became the Best Digital Marketing Institute in Delhi

As we became the Best Digital Marketing Training Institute in Delhi which is a result of our hardworking faculties, management team and entire staff, so we understand the scenario and take the full responsibility that our candidate get placed in a well reputed organization and proudly says that we provide 100% job placement by nurturing the students and enable them to grab a job with an handsome package.

In this effective Digital Marketing Training in Delhi the candidate goes through with various subject like basic understanding of digital marketing and why it become important now days, use of social media plate form to grow your business, SEO (Search Engine Optimization), PPC campaign, handling of word press website, and ability to earn online using internet. You can go through our detailed module structure in the training module section.

Reasons to choose us:
  • We provide the facility If any class is missed by the candidates, he/she can retake the class.
  • Our training programs are designed in such a way that is based on real-time projects, which makes it best Digital Marketing training in Delhi.
  • We keep in mind the current industry standards and then prepare the curriculum of Digital Marketing training in Delhi.
  • Our classes are scheduled on weekdays as well as on weekends which make this training most suitable for the working candidates.
  • Our trainers have experience of 6 to 8 years of the respective subject
  • Digital Marketing training in Delhi will be provided by certified trainers professionals
  • Our labs and classroom are fully equipped with the latest and updated software & hardware system.
  • High-speed internet, projector, and all the required amenities are provided at our Digital Marketing training center in Delhi
  • We provide free of cost personality development classes which include spoken English, mock interviews, group discussions, and presentable skills.
  • We provide globally recognized certification after completion of the program at our best Digital Marketing training in Delhi.
Benefits to join the program of best Digital Marketing training Institute in Delhi
  1. Accredited curriculum
  2. Learn from the expert
  3. Professional certificate
  4. Guaranteed career growth
  5. 100% job placement
  6. Earn many valuable certificates
  7. Live project-based training
  8. Job oriented curriculum
  9. Post-training job Placement and support
  10. Freelancing projects

By joining AIDM’s Digital Marketing training Institute in Delhi, give your career an edge, by getting recognized certificates and get placed in reputed MNCs.

+ Digital Marketing Courses Modules

Module 1: Website Planning & Designing

  • What is WordPress
  • WordPress.com vs. WordPress.org
  • WordPress Login
  • WordPress Dashboard
  • WordPress Admin Bar
  • WordPress Settings
  • WordPress Posts vs Pages
  • Creating WordPress post
  • Adding link in WordPress
  • Adding Images to post and Pages
  • Formatting WordPress posts
  • Scheduling WordPress posts
  • WordPress Categories & Tags
  • Creating a WordPress Page
  • Applying a WordPress Page Template
  • What are WordPress Plugins
  • Installing WordPress Plugins
  • What is WordPress Theme
  • How to install a WordPress Theme
  • Using WordPress Widgets
  • Creating a Custom Menu in WordPress
  • Managing Comments in WordPress
  • Creating Users in WordPress
  • Search Engine Optimization & WordPress
  • WordPress Security

Module 2: Search Engine Optimization
SEARCH FRIENDLY WEBSITES

  • Importance of Search Friendly Website
  • Website Optimization for Search
  • Website Planning with Content
  • Planning of effective website Design

SEARCH ENGINE OPTIMIZATION

  • Introduction to Search Engine and how it operates
  • Introduction to SEO
  • Introduction to SERP
  • SEO Audit
  • SEO Auditing tool
  • Keyword in SEO
  • Keywords Analysis
  • Keyword Analysis Tools
  • On page Optimization
  • Title Tag Optimization
  • Content Optimization
  • Alt Tags
  • URL Structure
  • Canonicalization of URL
  • Meta Tags Creation
  • Sitemap Creation
  • Robots.txt file creation
  • Internal Linking and Anchor text
  • Broken Links and its rectification
  • Broken Links and its rectification
  • Webmaster tool creation and its use
  • Google Analytics code generation and its placemen
  • Off Page Optimization
  • Back Links generation
  • What is Link Building
  • Types of Link Building
  • Social Book Marking
  • Social Sharing
  • Content Sharing Strategy
  • Google Map Optimization
  • Classified Ads
  • Online Reputation Management (ORM)
  • Understanding of ORM
  • What is ORM
  • Importance of ORM
  • Activities of ORM
  • Steps to recover from negative reputation
  • SEO Proposal Creation
  • SEO Report Creation
  • Geo Tag Implementation
  • Latest SEO Updates
  • CASE STUDY

Module 3: Search Engine Marketing
GOOGLE ADWORDS OVERVIEW

  • Understanding Inorganic search Result
  • Introduction to Google Adwords
  • Signing up for Google Adwords Account
  • Adwords Account Structure
  • Campaigns, Adgroups, Ads, Keywords
  • Classifications of Ads Adwords Algorithm
  • Impressions
  • Click through Rate (CTR)
  • What is Quality Score
  • What is ad Rank
  • What is Bid

HOW TO CREATE SEARCH CAMPAIGN

  • Types of Search Campaign — Standard
  • Shopping Ads
  • Google Merchant Center
  • Creating Campaign
  • Campaign Level Settings and Adjustments
  • Location Targeting
  • Cost Per Click Bidding Strategy
  • Manual bidding
  • Automatic Bidding
  • Advanced Bid Strategies
  • Enhanced CPC
  • Cost Per Acquisition Bidding
  • What is Ad extensions
  • Understanding Ad extensions
  • Types of Ad extensions
  • Ad Groups
  • Ad Groups ideas
  • Keywords Match type in Adwords
  • Searching Keywords
  • Adding Keywords
  • Understanding Keywords Match Types
  • Negative Keyword

AD WRITING TECHNIQUES

  • Call to Actions
  • Ad title
  • Ad Description
  • Display URL
  • Destination URL
  • Conversion Tracking Code
  • What is Conversion Tracking Code
  • Importance of Conversion Tracking Code
  • How to generate Conversion Tracking Code
  • How to upload conversion tracking code
  • Checking the reports of Conversion Tracking Display Campaign
  • What is Display Campaign
  • Types of Display Campaign
  • Creating Display Campaign
  • Understanding Cost Per Thousand Impressions bid (CPM)
  • Ad Delivery
  • Ad Scheduling
  • Display Ads Targeting
  • Banner Ads Creation
  • Remarketing
  • What is Remarketing
  • Setting up Remarketing Campaign
  • Creating Remarketing Lists
  • Custom Audience
  • Ad Customizer
  • Business Data
  • Extension Setup
  • Google My Business location integration
  • Google Merchant Center Setup

ADVANCED ADVERTISEMENT

  • Hierarchy of Google Adwords
  • Process of Google Adwords
  • Type of Campaigns
  • Creation of Campaigns
  • Understanding Bidding Strategy
  • Targeting Methodology
  • Ad delivery
  • Ad scheduling
  • Frequency Capping
  • Display Ad Targeting
  • Banner Creation
  • Advance Ad Targeting
  • Budgeting And Analysis
  • How to implement re-marketing list for search ads
  • How to use dynamic keywords in a campaign
  • Adwords Glossaries
  • Bing Ads Integration with Adwords
  • AdWords scripting
  • Automation in AdWords

Module 4: Web Analytics

  • What is Web Analysis
  • Introduction to web Analytics
  • Introduction to Google Analytics
  • Importance of Google Analytics
  • Important Metrics of Google Analytics
  • Features of Google Analytics
  • Cookie Tracking
  • How to set up Google Analytics
  • How to add the code
  • Understanding Goals
  • How to set up Goals
  • Types of Goals
  • How to set up Funnel
  • Importance of Funnel
  • Integration of Webmaster Tools and Google Analytics
  • How to Create Filters
  • UTM parameter or URL Builder
  • Google Tag Manager
  • Data Studio
  • Google Optimize
  • Google Survey
  • Tag Assistance
  • Google Optimize
  • Google Survey
  • Tag Assistance
  • Attribution
  • Segmentation and Filtration
  • Dynamic Remarketing Implementation
  • Analytics Report Creation

Module 5: Social Media Marketing

  • What is Social Media
  • How it is different from other channels
  • Popular Social Media Platforms
  • Social Media in India
  • Facebook Marketing
  • Twitter Marketing
  • LinkedIn Marketing
  • Video Marketing
  • Pinterest Marketing
  • Google Plus marketing
  • Linkedin PPC
  • Instagram Marketing
  • SMO Report Creation
  • SMO Budget Report Creation
  • Estimation Report Creation

Module 6: Content Marketing

  • Introduction to Content Marketing
  • Definition of Content Marketing
  • Goals of Content Marketing
  • Content Marketing Strategy
  • Needs of Content Marketing
  • Content Marketing Management
  • Social Content Marketing
  • Blogging Guide
  • What is Blog
  • Business Blogging
  • Business Blogging Success
  • Needs of Business Blogging
  • Lead Generation

Module 7: Email Marketing

  • Introduction
  • Email Marketing Overview
  • Email Marketing Software
  • Facts of Email Marketing
  • Goals of Email Marketing
  • Deliverability of Email
  • Email Content
  • Email Designing
  • Lead Sourcing
  • Email ID Creation
  • Domain Verification
  • Mail Design
  • Type of mail campaign
  • Set-up Automation Campaign
  • Blog post newsletter mail creation
  • Mailchimp Dashboard
  • Aweber Dashboard
  • Mailerlite Dashboard
  • Live Campaign

Module 8: Inbound Marketing

  • Introduction to Inbound Marketing
  • Inbound Marketing Actions
  • Needs of Inbound Marketing
  • Types of Inbound Marketing
  • Initiating Inbound Marketing
  • What is Marketing Automation
  • Features of Marketing Automation
  • Lead Nurturing
  • Conversion Rate Optimization

Module 9: Outbound Marketing

  • TV/Radio Advertisements
  • Telemarketing/Calling
  • Email Marketing
  • Trade Shows
  • Newspaper Advertising
  • Press releases/News
  • Direct mail (Brochures, Postcards, Catalogues)
  • Branded Marketing (Newsletters, Key Chains, Pens, Even Flash Drives)
  • WhatsApp Marketing

Module 10: Make Money Online
BLOGGING

  • Domain & Hosting
  • Connection between Domain & Hosting
  • Topic Research
  • Creation of New Blog
  • Monetization Options

YOUTUBE

  • Video Optimization

FREELANCING GIGS

  • Uses of Freelancing Tools
  • Freelancer
  • Fiverr
  • Upwork
  • How to Create, Bid & Manage Account

AFFILIATE MARKETING

  • Affiliate Marketing Work
  • How to find Affiliate Niche
  • Different way to do affiliate Marketing
  • Top Affiliate Marketing Networks
  • Methods to generate and convert Lead

Module 11: e-Commerce Marketing

  • Understanding e-commerce
  • Various e-commerce portals
  • Advantages of e-commerce
  • E-commerce Legalities
  • E-commerce marketing
  • Product keyword research
  • Competitive analysis
  • Inventory management
  • Supply chain management
  • Packaging & shipping
  • Selling on online platforms
  • Uploading products to online marketplace
  • Business process
  • Setting up payment gateway
  • Remittance cycle & return policy
  • Creating an E-commerce website
  • Barriers to e-commerce

Module 12: Live Projects based on Digital Marketing

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