DIGITAL MARKETING IN DEHRADUN


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Digital marketing course in Dehradun is assembled with the latest and updated curriculum by AIDM (Asian Institute of Digital Marketing). We have a team of professional trainers which are master in this field and working for 6 to 8 years in this industry. We are dedicated to sharpen your skills and believe to deliver high-level strategies of Digital Marketing.

In our Digital Marketing Training Institute in Dehradun, We focus to nurture a candidate as per the industry needs, and this Digital marketing course module is designed not only for a college student, but also business owners and entrepreneur can also join this effective job oriented curriculum.

Why digital Marketing course in Dehradun by AIDM is the best

Digital marketing course in Dehradun is known for its job oriented approach which helps us to assure the candidate for 100% job placement and they can also start their blogs or online platform to earn decent money. It includes concepts of SEO, SMO, email marketing, facebook marketing, online reputation management, affiliate marketing, Google AdWord, Google Adsense, and ways to earn money online.

In this Digital Marketing course in Dehradun, you will be guided by experienced trainers, who are the best in their subjects and committed to delivering quality information. The amazing thing is that this course is designed in the surveillance of experts and we enable the candidate to get placed in various well-reputed organizations

Join Digital Marketing course in Dehradun for best placement & infrastructure

We facilitate the candidate with the best lab and classroom amenities, high-speed internet, projectors, and screens. Apart from this, we maintain the work-friendly environment so that the candidate can easily focus on learning; we maintain the combination of both theoretical and practical session, which help to visualize the concept easily.

We are associated with various MNCs and well-reputed organizations HCL, Wipro, TCS, TechMahindra etc, so we periodically organize recruitment and assure the candidate for 100% job placement.

Reasons to choose us:

  • The candidate can retake the classes if he/she missed any topic
  • Digital marketing course in Dehradun is designed in such as a way to get exposure on real-time
  • We keep in mind the current industry standards and then prepare the curriculum of Digital marketing course in Dehradun
  • Our classes are scheduled on weekdays as well as on weekends which make this training most suitable for the working candidates.
  • Our trainers have experience of 6 to 8 years of the respective subject
  • Our labs and classroom are fully equipped with the latest and updated software & hardware system.
  • High-speed internet, projector, and all the required amenities are provided at our Digital Marketing training institute in Dehradun
  • We provide free of cost personality development classes which include spoken English, mock interviews, group discussions, and presentable skills.
  • We provide globally recognized certification after completion of the program at our Digital Marketing Course in Dehradun.
Benefits to joining the program of best Digital Marketing Training Institute in Dehradun
  • Accredited curriculum
  • Learn from the expert
  • Professional certificate
  • Guaranteed career growth
  • 100% job placement
  • Earn many valuable certificates
  • Live project-based training
  • Job oriented curriculum
  • Post-training job Placement and support
  • Freelancing projects

Get certified after joining Digital Marketing course in Dehradun and give your career a decent hike after getting placed in well-reputed organizations.

Module 1: Website Planning & Designing

  • What is WordPress
  • WordPress.com vs. WordPress.org
  • WordPress Login
  • WordPress Dashboard
  • WordPress Admin Bar
  • WordPress Settings
  • WordPress Posts vs Pages
  • Creating WordPress post
  • Adding link in WordPress
  • Adding Images to post and Pages
  • Formatting WordPress posts
  • Scheduling WordPress posts
  • WordPress Categories & Tags
  • Creating a WordPress Page
  • Applying a WordPress Page Template
  • What are WordPress Plugins
  • Installing WordPress Plugins
  • What is WordPress Theme
  • How to install a WordPress Theme
  • Using WordPress Widgets
  • Creating a Custom Menu in WordPress
  • Managing Comments in WordPress
  • Creating Users in WordPress
  • Search Engine Optimization & WordPress
  • WordPress Security

Module 2: Search Engine Optimization

  • Importance of Search Friendly Website
  • Website Optimization for Search
  • Website Planning with Content
  • Planning of effective website Design

SEARCH ENGINE OPTIMIZATION

  • Introduction to Search Engine and how it operates
  • Introduction to SEO
  • Introduction to SERP
  • SEO Audit
  • SEO Auditing tool
  • Keyword in SEO
  • Keywords Analysis
  • Keyword Analysis Tools
  • On page Optimization
  • Title Tag Optimization
  • Content Optimization
  • Alt Tags
  • URL Structure
  • Canonicalization of URL
  • Meta Tags Creation
  • Sitemap Creation
  • Robots.txt file creation
  • Internal Linking and Anchor text
  • Broken Links and its rectification
  • Broken Links and its rectification
  • Webmaster tool creation and its use
  • Google Analytics code generation and its placemen
  • Off Page Optimization
  • Back Links generation
  • What is Link Building
  • Types of Link Building
  • Social Book Marking
  • Social Sharing
  • Content Sharing Strategy
  • Google Map Optimization
  • Classified Ads
  • Online Reputation Management (ORM)
  • Understanding of ORM
  • What is ORM
  • Importance of ORM
  • Activities of ORM
  • Steps to recover from negative reputation
  • SEO Proposal Creation
  • SEO Report Creation
  • Geo Tag Implementation
  • Latest SEO Updates
  • CASE STUDY

Module 3: Search Engine Marketing

  • Understanding Inorganic search Result
  • Introduction to Google Adwords
  • Signing up for Google Adwords Account
  • Adwords Account Structure
  • Campaigns, Adgroups, Ads, Keywords
  • Classifications of Ads Adwords Algorithm
  • Impressions
  • Click through Rate (CTR)
  • What is Quality Score
  • What is ad Rank
  • What is Bid

HOW TO CREATE SEARCH CAMPAIGN

  • Types of Search Campaign — Standard
  • Shopping Ads
  • Google Merchant Center
  • Creating Campaign
  • Campaign Level Settings and Adjustments
  • Location Targeting
  • Cost Per Click Bidding Strategy
  • Manual bidding
  • Automatic Bidding
  • Advanced Bid Strategies
  • Enhanced CPC
  • Cost Per Acquisition Bidding
  • What is Ad extensions
  • Understanding Ad extensions
  • Types of Ad extensions
  • Ad Groups
  • Ad Groups ideas
  • Keywords Match type in Adwords
  • Searching Keywords
  • Adding Keywords
  • Understanding Keywords Match Types
  • Negative Keyword

AD WRITING TECHNIQUES

  • Call to Actions
  • Ad title
  • Ad Description
  • Display URL
  • Destination URL
  • Conversion Tracking Code
  • What is Conversion Tracking Code
  • Importance of Conversion Tracking Code
  • How to generate Conversion Tracking Code
  • How to upload conversion tracking code
  • Checking the reports of Conversion Tracking Display Campaign
  • What is Display Campaign
  • Types of Display Campaign
  • Creating Display Campaign
  • Understanding Cost Per Thousand Impressions bid (CPM)
  • Ad Delivery
  • Ad Scheduling
  • Display Ads Targeting
  • Banner Ads Creation
  • Remarketing
  • What is Remarketing
  • Setting up Remarketing Campaign
  • Creating Remarketing Lists
  • Custom Audience
  • Ad Customizer
  • Business Data
  • Extension Setup
  • Google My Business location integration
  • Google Merchant Center Setup

ADVANCED ADVERTISEMENT

  • Hierarchy of Google Adwords
  • Process of Google Adwords
  • Type of Campaigns
  • Creation of Campaigns
  • Understanding Bidding Strategy
  • Targeting Methodology
  • Ad delivery
  • Ad scheduling
  • Frequency Capping
  • Display Ad Targeting
  • Banner Creation
  • Advance Ad Targeting
  • Budgeting And Analysis
  • How to implement re-marketing list for search ads
  • How to use dynamic keywords in a campaign
  • Adwords Glossaries
  • Bing Ads Integration with Adwords
  • AdWords scripting
  • Automation in AdWords

Module 4: Web Analytics

  • What is Web Analysis
  • Introduction to web Analytics
  • Introduction to Google Analytics
  • Importance of Google Analytics
  • Important Metrics of Google Analytics
  • Features of Google Analytics
  • Cookie Tracking
  • How to set up Google Analytics
  • How to add the code
  • Understanding Goals
  • How to set up Goals
  • Types of Goals
  • How to set up Funnel
  • Importance of Funnel
  • Integration of Webmaster Tools and Google Analytics
  • How to Create Filters
  • UTM parameter or URL Builder
  • Google Tag Manager
  • Data Studio
  • Google Optimize
  • Google Survey
  • Tag Assistance
  • Google Optimize
  • Google Survey
  • Tag Assistance
  • Attribution
  • Segmentation and Filtration
  • Dynamic Remarketing Implementation
  • Analytics Report Creation

Module 5: Social Media Marketing

  • What is Social Media
  • How it is different from other channels
  • Popular Social Media Platforms
  • Social Media in India
  • Facebook Marketing
  • Twitter Marketing
  • LinkedIn Marketing
  • Video Marketing
  • Pinterest Marketing
  • Google Plus marketing
  • Linkedin PPC
  • Instagram Marketing
  • SMO Report Creation
  • SMO Budget Report Creation
  • Estimation Report Creation

Module 6: Content Marketingk

  • Introduction to Content Marketing
  • Definition of Content Marketing
  • Goals of Content Marketing
  • Content Marketing Strategy
  • Needs of Content Marketing
  • Content Marketing Management
  • Social Content Marketing
  • Blogging Guide
  • What is Blog
  • Business Blogging
  • Business Blogging Success
  • Needs of Business Blogging
  • Lead Generation

Module 7: Email Marketingt

  • Introduction
  • Email Marketing Overview
  • Email Marketing Software
  • Facts of Email Marketing
  • Goals of Email Marketing
  • Deliverability of Email
  • Email Content
  • Email Designing
  • Lead Sourcing
  • Email ID Creation
  • Domain Verification
  • Mail Design
  • Type of mail campaign
  • Set-up Automation Campaign
  • Blog post newsletter mail creation
  • Mailchimp Dashboard
  • Aweber Dashboard
  • Mailerlite Dashboard
  • Live Campaign

Module 8: Inbound Marketing

  • Introduction to Inbound Marketing
  • Inbound Marketing Actions
  • Needs of Inbound Marketing
  • Types of Inbound Marketing
  • Initiating Inbound Marketing
  • What is Marketing Automation
  • Features of Marketing Automation
  • Lead Nurturing
  • Conversion Rate Optimization

Module 9: Outbound Marketing

  • TV/Radio Advertisements
  • Telemarketing/Calling
  • Email Marketing
  • Trade Shows
  • Newspaper Advertising
  • Press releases/News
  • Direct mail (Brochures, Postcards, Catalogues)
  • Branded Marketing (Newsletters, Key Chains, Pens, Even Flash Drives)
  • WhatsApp Marketing

Module 10: Make Money Online

  • Domain & Hosting
  • Connection between Domain & Hosting
  • Topic Research
  • Creation of New Blog
  • Monetization Options

YOUTUBE

  • Video Optimization

FREELANCING GIGS

  • Uses of Freelancing Tools
  • Freelancer
  • Fiverr
  • Upwork
  • How to Create, Bid & Manage Account

AFFILIATE MARKETING

  • Affiliate Marketing Work
  • How to find Affiliate Niche
  • Different way to do affiliate Marketing
  • Top Affiliate Marketing Networks
  • Methods to generate and convert Lead

Module 11: e-Commerce Marketing

  • Understanding e-commerce
  • Various e-commerce portals
  • Advantages of e-commerce
  • E-commerce Legalities
  • E-commerce marketing
  • Product keyword research
  • Competitive analysis
  • Inventory management
  • Supply chain management
  • Packaging & shipping
  • Selling on online platforms
  • Uploading products to online marketplace
  • Business process
  • Setting up payment gateway
  • Remittance cycle & return policy
  • Creating an E-commerce website
  • Barriers to e-commerce

Module 12: Live Projects based on Digital Marketin

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Digital Marketing placed Candidate |     Amandeep singh,     Parveen kushwah,     Diwakar,     Sachin Kumar,     Ajay Yadav,     Sohil Dewakar,     Vikram,     Mantisha Afrin,     Aman Kartikaya,     Anant Jain,     Anugya Tomor,     Mayank Sharma,     Mohit Sindhu,     Rekha Rana,     Yoginder Singh,     Preeti Pandey,     Manish Kumar,     | Digital Marketing placed Candidate


Web Development Placed Candidate |     Mithlaish Maharshi,     Rajesh Ranjam,     Jai khaturia,     Sarad Sharma,     Pooja Sharma,     Vikrant Courdhary,     Prem Sharma,     Kapil Sharma,     Anuj Choudhary,     Bishal,     Papri,     Anant Jain,     Vandna Sharma,     Sohil Dewakar,     Manish Kumar,     | Web Development Placed Candidate |




















You can earn up to 15,000 to 40,000/- per month in the beginning. The salary will vary upon your skill sets. It may go up to in Lacs if you hold that level of skill set

Yes, we do provide 100% job placements after completion of any course.

There is no such eligibility area required for a digital marketing course.

As per our records almost all the candidates got the job or promotions respectively within one month after they completed the course. Through our course you can explore three-way opportunities as you can simultaneously do your regular job and work as a freelancer side by side and also can earn money through affiliate marketing.

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