Hello everyone in this blog I will share the most vital knowledge about SEO. In this blog I will be taking you through some most popular SEO methods. There is one ethical and unethical seo part. These terms are also known as black hat and white hat, let’s discuss them deeply.
What is White Hat SEO?
First, let’s understand the meaning of “white hat SEO”. It refers to the right and ethical way of optimizing a website. It does not consist of any unethical practice.
But to give you a more concrete idea of what it means, a white hat SEO meets the following criteria.
1. White hat SEO follows search engine guidelines (Google Policies)
The simple and most popular definition of white hat seo is to follow Google webmaster guidelines, These are the principles which Google has laid out to specify the appropriate approach to optimize a website.
And while they move into a little bit of detail about exactly what an”ethical” SEO strategy resembles, they could basically be summed up with one simple thought: Do not be manipulative.
So, generally, if you are not trying to manipulate positions or deceive Google’s algorithm, then you are probably following their guidelines and using white hat SEO.
2. It focuses on a human audience
White hat SEO involves making adjustments which are beneficial to your website’s visitors.
And when you understand that Google’s primary priority is to provide their traffic with the best possible piece of information, it makes sense that this is an essential element and factor to rank your site on google’s first page.
Fortunately, a number of the very effective search engine optimization strategies already involve taking actions that enhance the visitors experience with websites.
Tactics like publishing high quality content and enhancing page loading times enhance the value that consumers get from a website, and the simplicity with which users can navigate it. These following things help your site ranking easily and are also known as white hat SEO.
3. It requires a long-term strategy
Plans that follow Google’s guidelines and make a positive consumer experience tend to be more time- and – work-intensive than black hat procedures.
This usually means it will take some time to observe the results you desire.
But on the reverse side, white hat SEO also includes a more lasting effect. That is because once you use approaches which are intended to increase your overall site experience, you are able to attain steady positions for your target keywords.
What is Black Hat SEO?
Black hat SEO is basically the specific opposite of white hat SEO.
If a strategy meets these criteria, then it could be categorized as black hat.
1. It violates search engine guidelines
Black hat practice violate Google’s guidelines, when we do work opposite of google webmaster guidelines, then it is considered as black hat SEO.
2. It relies on manipulative tactics
White hat SEO entails searching for ways to increase consumer experience, while the black hat SEO is based on manipulating Google’s algorithm to boost positions.
To put it simply, if a strategy was made to make Google think that a website provides more value for consumers than it actually does, it is deceptive — and it is black hat SEO.
3. It focuses on “quick wins”
A number of the strategies involved with black hat SEO are concentrated on exploiting loopholes in Google’s algorithm which may result in improvements in positions without a lot of work.
And while a few of those tactics can produce outcomes, they are almost always short lived.
That is because Google is continually enhancing its algorithm to give the best outcomes to searchers, and also to stop website owners who do not supply a fantastic website experience from rank well.
It follows that websites using black hat approaches are at danger of losing their positions every time there is a new algorithm upgrade — making this a more short-term strategy compared to white hat SEO.
Difference Between Black Hat And White Hat SEO
The main difference between these two methods are that white hat SEO follows Google’s guidelines and enhances user experience with many things like Page speed score, quality content and easy navigation etc, while black hat SEO violates these guidelines.
White Hat SEO
Google’s Webmaster Guidelines mentions a few common principles to follow when it comes to optimizing a website:
- Make pages mostly for customers, not for search engines.
- Do not deceive your customers.
- Avoid tricks meant to improve search engine positions. Can I do this if search engines did not exist?”
- Consider what makes your site unique, precious, or engaging. Make your site stick out from other people in your area.
Google also clarifies that website owners that maintain”the soul of the fundamental principles” will see far better positions than those using deceptive practices.
Also Check: SEO Audit
So provided that you keep your customers in mind while you work on your website and make adjustments with the objective of supplying them with a much better surfing experience, you can be certain your search engine optimization plan is based on Google’s guidelines.
This usually means that tactics like composing high quality, useful content, raising page rank, enhancing user experience, and working towards mobile-friendliness are considered white hat — and also will be the kinds of changes which will have a lasting, positive influence on your rankings.
Black Hat SEO
Below we have mentioned tactics that will lead you instant ranking but the consequences would be worst, that might lead you google penalty
Also Check: become SEO expert
In fact, according to google’s webmaster guidelines following practices can lead you penalty
- Automatically generated content
- Participating in link schemes
- Creating thin content
- Sneaky redirects
- Hidden text or links
- Doorway pages
- Scraped content
- Loading pages with irrelevant keywords
- Generating pages with malicious behaviour and software, such as phishing or installing viruses, trojans.
If you are using one or more of these approaches, you are performing black hat SEO.
It is being said, it is essential to be aware that this is not necessarily a detailed listing. So just as a strategy is not listed here does not indicate it is safe to work with.
The risks of using black hat tactics
Using approaches that try to control Google’s algorithm has two potential consequences. Your website may be demoted in positions because of an algorithm upgrade, or manual penalties by Google.
Google often updates its algorithm with the objective of enhancing the outcomes it provides to users.
By the way of instance, among the most notable changes was the 2012″Penguin” upgrade that was created to target websites purchasing links or using spammy link methods.
When this upgrade was published, tens of thousands of website owners employing fallacious connection methods saw their rankings fall — and dropped every one the results they had gained through these practices.
Since that time, Google has introduced numerous updates targeting manipulative search engine optimization practices. So while those upgrades don’t target particular website owners or”prohibit” them in search results, they may have a critical effect on the ranks of websites using black hat strategies
Those websites who are using black hat SEO are at risk of a Manual Action from Google.
These penalties can be given by human reviewers from Google’s team or a normal user who caught you practising black hat and they can indicate to google with the screen shots that a site has been flagged for violating their guidelines.
White hat SEO is, point-blank, the better strategy — and you should not listen to anybody who tries to inform you differently.
While black hat SEO can allow some website owners to attain quick wins, then it directly violates Google’s guidelines, depends on manipulative approaches, and is finally a lot more likely to result in a punishment compared to the outcomes that you desire.