Maybe you have heard the phrase, “content is king”? It has been an essential part of any digital marketing campaign. The main advantage of content marketing is that it can help you engage with the right company’s audience. It can play a vital role in developing your brand presence, building trust, improve conversions, driving sales, and stand out in the crowd.
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Get a short description of content marketing strategy in 2o21. It can be a game-changing step for your future content marketing plan.
- More than 42% of B2B marketers believe that content marketing is an effective strategy for the campaigns.
- More than 60% of marketers say that they create at least one piece of content each day for improving results.
- According to one survey, it has cost 62% less than traditional marketing and generates about three times as many leads.
- In the current scenario, more than 93% of B2B marketers use content marketing for a better presence among their competitors.
- Content marketing is the future of marketing according to 78% of CMOS.
- B2B marketers spent 39% of their marketing budget on content marketing.
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However, let’s see some influential Content marketing trends in 2021.
Competition is continuing to grow
In 2021, if you are not online, your business can’t survive for long years. Most companies emphasize investing more time and money into getting their content noticed. It can be one of the winning content marketing ideas 2021 that do not need a big budget.
Live Video Marketing strategy
More than 80% of the audience prefers to watch live video from a brand than read a blog. 82% of people give priority to watch live videos from the brands to social posts. Live-streaming videos are an effective way to connect with the right customers. According to experts, videos in an email lead to a 200-300% increase in CTR (click-through rate). It becomes challenging to survive in the toughest competition when your competitors try the same things. You can’t rely on the same old traditional marketing tactics that won’t help you stand out. You need to invest your time making live videos that are effective than pre-recorded videos. It can drive more traffic, views, and engagement with a targeted audience. It is one of the best 2021 content ideas.
Audit your existing content
Do you know that approximately 1.6 billion websites and more than 70 million blog posts published every month? Creating content without useful information won’t work for your audience, and your brand becomes a waste of time and resources. It is recommended to collect your existing content and analyze your content’s current state. You need to determine what kind of content attracts your audience and what content gives you the best results?
Voice content strategy
No doubt, content marketing is one of the essential pillars of success for any business that can be a game-changing strategy. Voice marketing is a new tactic that opens new doors of opportunity. One research by Adobe reveals that most people use voice assistants to play music, check the weather, set alarms, and check sports scores and news. A small percentage uses their smart speakers to place orders, and many more are searching products and comparing prices. Voice assistants are one of the Content marketing trends 2021 that will be evolved in the next couple of years.
Most people have a common misconception that they need to continuously produce and post content. According to experts, your content production strategy should be focused on quality, not quantity. In the current scenario, consumers are bombarded with more content than ever, and the purpose of posting content needs to be consistent, high-quality, and engaging. If you sacrifice quality for quantity, it can create a question mark of your audience on your existing content and brand strategy. It is highly recommended to leave this content marketing trend behind moving into 2021.