Getting the first digital marketing job seems like a daunting challenge for you, especially when you don’t have much exposure to professional experience of the digital marketing industry.
You might have seen videos on youtube and have read posts on social media promising you to earn a huge amount or building multiple sources of income or getting a digital marketing job with a decent income. But I bet you, without having knowledge of the basics, you will be left behind in the competition.
Study shows that there is a huge skill gap in the digital marketing industry. Candidates don’t have enough experience or knowledge so that they can be easily hired by any reputed organisation at an entry-level job. But it is also a fact that there are no specific universities or institutions, from where the candidates can groom their skill under the right guidance.
But some private institutes are doing a wonderful job for enhancing the digital marketing skill of the candidates and AIDM is one of them. It is offering a dedicated digital marketing course in Delhi with all relevant and required topics in their curriculum. But gaining knowledge and any skill only depends on the candidate’s hard work and discipline.
Here in this post, I am providing 7 proven tips to boost a chance of getting digital marketing jobs in 2021. So let’s dive in the deep!
Digital marketing job and its future growth
Let’s check the approximate figure of digital marketing jobs on various portals
|SEO Executive/SEO manager/SEO analyst||12k||8k||627||1352||22k|
|Social media marketing||15k||27k||246||586||19k|
|Search engine marketing||14k||9k||389||7k||31k|
|Email marketing executive/manager||5k||9k||163||3k||17k|
Source: Naukri official blog
Above figures are used based on 2019 data
During this pandemic of COVID-19, we all have realised that the lockdown has forced the people to stay in the virtual world and isolating themselves from the physical world. This lockdown period witnessed that businesses had to leverage the online platform for marketing, selling and promoting their product and services. Many businesses have understood that they can make profit online more than the physical marketplace.
So with these changing trends, we can say that the growth of digital marketing will enhance many folds not only in India but also in the entire world. So after this covid pandemic, the scope or future of digital marketing will be 10x times greater than ever.
Digital marketing job salary structure
|Years of experience||Salary (Per Month)|
|Interns||7K – 10K|
|0 – 1||18k – 25k|
|1 – 3||25k – 35k|
|2 – 4||35k – 50k|
|3 – 5||50k – 85k|
|5 – 10||2 lac – 2.5 lac (Depending upon the skills and knowledge)|
These numbers are not set in stone. The salary in digital marketing jobs actually depends upon the skills and knowledge you gathered. It might be possible that a person having 3 to 5 years of experience may earn 10 to 12 lakh per annum. It always depends on the city you are living and the practical knowledge you have. The mastery you will have attained over the subject will help you to grow in this competitive digital world.
The best thing about this profession is that you can learn it from anywhere online. You don’t need to mandatorily attend the classes physically and similarly, you can work sitting remotely from the office. The key requirements are that only you should have a laptop or an internet connection. So ready this full article and prepare yourself to snag a digital marketing job of your dreams
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Required vital skills to get a digital marketing job
We all know that making a career in the digital marketing industry is very lucrative as well as easy. I am saying easy because this skill set can be easily developed by non-technical graduates also. It doesn’t require any coding or programming skills or doesn’t require any degree or diploma from a university, which charges a huge amount of fee
1. Gain confidence in the skill required for digital marketing jobs
In the initial days of your professional career, you may look around and compare yourself with others who have more experience and better grades, and more connections than you. This thought may discourage you but don’t fall into this trap.
Yes, this a trap, which may restrict you to build a successful digital marketing career in the industry. Just realize that there are thousands of better opportunities out there. So I would say that the first step of finding decent digital marketing in Delhi, Mumbai and other cities or India is to stay confident and gain confidence by learning all necessary tools of digital marketing.
Remember, professional experience and high grades and fancy internships cannot compare with the powerful essence of confident personality, skill of learning and communication skills. With these techniques, you can easily stand out in the cutting edge competition.
2. Choose a suitable path for your digital marketing career
Before going ahead on this path, you need to decide which stream you want to go. Digital marketing is a broad niche, which contains multiple categories in it.
If you become an expert in those particular categories, you can start your career in that specific niche as well.
You can’t afford to be too picky while applying for your first job which is matching with your interest and strengths. You should analyse the market and pick the most rewarding category for your digital marketing career.
Common entry-level digital marketing jobs are like digital marketing specialists, who help in search engine optimization, content marketing, conversion rate optimization, social media marketing and many more.
All these roles are multifaceted and you will be required to have a background in a number of disciplines to be successful. You should decorate your resume with 2 or 3 highly specialized disciplines to increase your potential earnings.
Below, I have listed some of the categories, which are in high demand in the digital marketing industry and the tools you should master to learn that skill.
Content Marketing – WordPress, Yoast SEO plug-In,
SEO (Search engine optimization) – Moz, SEM Rush, Google search console, Ahrefs
(SEM) Search Engine Marketing – Google Adwords, Bing Ads
CRO (Conversion Rate Optimization) – Google Tag Manager, Optimizely, Craft
Social Media Marketing – Facebook & Instagram Ads, LinkedIn Ads, Twitter Ads, Hootsuite
Email Marketing – Mailchimp, Aweber, Constant Contact
3. Learn basic from digital marketing online courses
If you have decided a few skills to decorate your resume, now it’s time for learning.
The best thing about digital marketing is that there are thousands of online courses which you can learn at your home and get certification for that course. There are such platforms like Udemy, Coursera, and linked learning, which offers thousands of online courses for specific disciplines.
Below I have listed some of my favourite courses, which are high in diamond in the digital marketing industry.
- Google Academy for Ads (free certification).
- Google Analytics Academy (free certification).
- HubSpot Inbound Marketing (free certification).
- Bing Ads Accreditation (free certification).
- Facebook Blueprint (free to take, but paid certification).
- Hootsuite Academy (free certification).
With the help of these courses, you will learn how to engage an audience on social media, automate posts, and how to improve any company’s online presence.
This is not a list of exhaustive courses by any means but by working through these courses, you can get some professional digital marketing certification for your resume and create a good impact on hiring managers.
There are many examples including me, who were hired in the entry-level digital marketing job not because having professional experience but also having certifications of Google Adword, Bing, Ads, Google Analytics and Facebook Ads.
4. Start a digital marketing job with freelance projects
With this heading, most of the readers would have been thinking that how can we pitch for a freelance project unless we have practical knowledge about the subject. But guys, How would you gain experience unless you are involved in a project?
Yes, only with theoretical knowledge no one will give you any work but if you offer them free services, there might be possibilities that you can get some freelance projects.
Since you are just starting your career, you should be focused on earning money. First gain some experience and money will automatically flow towards you.
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Find some small businesses and approach their owners that you could help. Not every small business well versed in digital marketing and could benefit greatly from your newly learned expertise. If you prove them and make them profitable, they could hire you for a permanent office role.
Maybe any relative in your family owns a local restaurant and has no social media presence, so you can add some value to his business using your Facebook ads skills.
Perhaps any relative in your family owns a salon or boutique but has no presence on Google my business, so you can pitch them with your SEO skills and help them to increase their business visibility in local areas.
Apart from this, you can create accounts on Upwork.com, Freelance.com and many more. Make your profile attractive and start approaching clients online across the world. Once you get client, you can either start your digital marketing job for work from home
Populate your profile that you offer so many services for free or with a minimum amount. This content will build your credibility and lead to more interest in your work. Make sure to keep your service rate competitive with the market
Once you start getting clients, work with them with your best efforts, because this will be a strong attraction for your resume. And you know what, the best thing about digital marketing – If you can show results then your background doesn’t matter.
5. Prepare for your First Digital Marketing Interview
After gaining knowledge from online digital marketing courses or helping your connections to make their business online presence. Now you are ready for your fist digital marketing job interview.
The interview is all about planning ahead. The knowledge you have, the more comfortable you would be while the interview process. You need tight shoe laces to win the race against your competitors. Though you have done all the above process by putting your heart and soul, you are much ahead of your competitors.
According to some famous quotes, “If you fail to plan, you plan to fail”
Here are some tips to make you successful in your first digital marketing job interview:
- Know everything about the company for which you are applying. About the company goals, its core values, current financial situation, about the CEO and its team.
- Prepare a plan and strategies on what you can do for their company, and how you can add value in their sales or revenues?
- Match your resume with the role for which you are applying. Main bullet points of your resume may reflect that you have the relevant knowledge for that specific position.
- Prepare yourself with the situational questions including the classic one, tell me about a time when or what would you do in that situation? And many more.
- Check out the top 10 situation question related to the position you are applying
- Be prepared for the digital marketing job assessment.
6. Be active on social media for digital marketing job
- Create a professional LinkedIn profile and try to make strong network connections with HRs and company owners. Because, LinkedIn is a professional social media platform, which connects job seekers and job providers.
- Populate your profile with all your certifications, the work you have done for freelance clients with statistics etc.
- Starting sharing your knowledge through LinkedIn blogs, so that people in your connection can see your expertise and what you are good at?
- Try to update everything, which shows your professional skills
- Be an active member and try to solve the queries, if someone has posted. It may also increase the chance of getting a digital marketing job for fresher
- Last but not the least, start applying for the job and keep patience
7. Find stipend based digital marketing internship in Delhi
Perusing an internship is the best way to enhance your practical knowledge and get the essence of working in this professional world. It plays a vital role in the life of students or freshers who are just about to enter the professional world. It is one of the best ways to experience a professional atmosphere closely.
A digital marketing internship can be beneficial for you in multiple ways. It provides the opportunity to get hands-on experience on live projects and helps to understand the responsibilities of a digital marketer.
Digital marketing is a growing sector in India, it helps businesses to grow online and tap the right customer at very low prices compared to the traditional marketing method.
So, making a career in digital marketing is very lucrative because it has a great opportunity in the future in jobs as well as business. With the help of these 7 powerful tips for digital marketing jobs, you can definitely achieve the job you dreamt for.
If you feel that you are not a person who can prepare for the digital marketing jobs alone at home, you can join a digital marketing institute in Laxmi nagar Delhi, where you will be taught by industry experts.